The Journey Club
In the charitable sector, we've always been concerned with how our donors and constituents interact with our organization. Many of us have learned how this is linked to the 'lifetime value' of a donor.
In the commercial sector, a deeply sophisticated and rigourous body of knowledge has developed, giving organizations the tools to truly understand, analyze, predict, and improve customer relationships. This body of knowledge is known simply as CX - or Customer Experience.read on